Consumers are buying new products in new ways and we wanted to build a firm to invest in this change. We saw founders having to choose between investors who understood physical retail and those who understood technology, even as the market told them there is no choice. Great brands engage with consumers in every medium, in every channel. We hope to find them at an early stage and provide the personalized support and expertise they need to grow.
ˌkōəˈfiSHənt | noun
- Mathematics: a numerical or constant quantity placed before and multiplying the variable
- Physics: a multiplier or factor that measures some property
- Marketing: the number of new users an existing user generates. This metric calculates the exponential referral cycle—sometimes called virality—that accelerates company growth
Origin MID 17TH CENTURY
from modern Latin: com- ‘together’ + efficient- ‘accomplishing’
Coefficient: ‘cooperating to produce a result’